ITC Avant Garde
 | |
| Category | Sans-serif |
|---|---|
| Classification | Geometric sans-serif |
| Designer(s) | Herb Lubalin, Tom Carnase |
| Foundry | International Typeface Corporation |
| Date released | 1970-1977 |
ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
The condensed fonts were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977.
The original designs include one version for setting headlines and one for text copy. However, in the initial digitization, only the text design was chosen, and the ligatures and alternate characters were not included.
The font family consists of five weights (four for condensed), with complementary obliques for widest width fonts.
When ITC released the OpenType version of the font, the original 33 alternate characters and ligatures, plus extra characters were included.
Elsner+Flake also issued the ligatures and alternate characters separately as Avant Garde Gothic Alternate.
Contents
1 Cold Type versions
2 Digital versions
2.1 ITC Avant Garde Gothic Pro
2.2 ITC Avant Garde Mono
2.3 William Sans LET
3 Derivatives
4 Uses
4.1 Master of None
5 Similar
6 See also
7 References
8 External links
Cold Type versions
ITC Avant Garde was never cast into actual foundry type, appearing first only in cold type. Alphatype, Autologic, Berthold, Compugraphic, Dymo, Star/Photon, Harris, Mergenthaler, MGD Graphic Systems, and Varityper all sold the face under the name Avant Garde, while Graphic Systems Inc. offered the face as Suave.[1]
Digital versions
ITC Avant Garde Gothic Pro
It is an OpenType variant of the original ITC Avant Garde Gothic, plus a suite of additional cap and lowercase alternates, new ligatures, unicase glyphs. It supports ISO Adobe 2, Adobe CE, Latin Extended character sets.
In addition, the obliques are altered from the original, where optical corrections are no longer used.[2]
ITC Avant Garde Mono
It is a monospaced version designed by Ned Bunnel in 1983.
Digital version was produced by Elsner+Flake. The family consists of 4 fonts in 2 weights (bold and light) in 1 width, with complementary italics.
William Sans LET
William Sans LET is a very similar font, but the "regular" typeface is known as "Plain 1.0".
Derivatives
ITC Lubalin Graph is a slab-serif version of ITC Avant Garde, also designed by Lubalin.[3]
Uses
Master of None
The Netflix Original, Master of None, famously used the font for its title cards. The title itself uses ITC Avant Garde Gothic with alternatives. [4]
Similar
URW Gothic L is a similar font with identical metrics, intended for use as a replacement for ITC Avant Garde in the PostScript Base 35 fonts for the Ghostscript program. The font has since been released under free and open source terms.
TeX Gyre Adventor is an open-source extension of the above font adding many new characters, and special alternate glyphs.
See also
- Century Gothic
- Futura (typeface)
Avant Garde (magazine)- Galiver Sans
References
^ Lawson, Alexander, Archie Provan, and Frank Romano, Primer Metal Typeface Identification, National Composition Association, Arlington, Virginia, 1976, pp. 34 - 35.
^ Ain't What ITC Used to Be
^ ITC Lubalin Graph Font Family - by Herb Lubalin, Ed Benguiat
^ "Master of None Logo?? - forum | dafont.com". www.dafont.com. Retrieved 2018-07-21..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:"""""""'""'"}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
External links
 | Wikimedia Commons has media related to ITC Avant Garde. |
- ITC Classics: ITC Avant Garde Gothic Pro
- What's Hot From ITC: October 2005
- Type Trading Card #11
ITC Avant Garde Gothic Font Family - by Herb Lubalin, Tom Carnase (renewed reference)- Paratype: ITC Avant Garde Gothic font
- FontShop: Avant Garde Gothic Alternate
ITC Avant Garde Mono - now a suspended page- Adobe - ITC Avant Garde Gothic Std Full Family
